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SPRITE

NEW BOTTLE CAMPAIGN   (2022)

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With the unveiling of a new no-longer-green bottle, Sprite wanted to make things clear:

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New Bottle. Same Sprite. 

It's a simple message with a confident flair, aimed at setting the record straight... the bottle may have changed, but the crisp, lemon lime flavor has not. 

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To spread the word, we tapped our two newest members of Team Sprite - NBA hoopers Anthony Edwards and Trae Young.​

TVC SPOTS

Hoops Edit
 

New Bottle. Same Sprite. 
🧊 flavor. 🔥 new look. 

Get buckets like @TheRealTrae11 and @theanthonyedwards. Buckets of the new Sprite bottle, that is. 

Culture Edit

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New Bottle. Same Sprite.
A fresh take on a classic. 💯

Take it from @theanthonyedwards and @TheRealTrae11: it’s the same Sprite inside, with a whole new look outside. Get your hands on yours today.

Audience Engagement

 

Behind the Scenes

Looks like we got two of the coldest in the game to finally follow each other 😂 Who hasn’t had this happen at least once? @TheTraeYoung @theantedwards_ 

Welcome to Team  Sprite
 

New Floater

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New Trae

Same Ice. New Trae. 🧊🥶 @traeyoung

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Just like @TheTraeYoung… icy. 🧊

Snapchat Filters

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Continuining the Conversation

Text-Only Tweets

We hit 🔄 on the bottle.

 

Sike, it’s still the same Sprite. 💯 

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New ice. Same spice.

Seen our new bottle yet?

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Thoughts on the new bottle? 👀

Poll:

🧊 Icy like Trae Young

🔥 Fire like Anthony Edwards

We put our bottle in the spin cycle.

 

New season.

Same posters. 📸









 

New trey ball.

Same Trae ballin.

You ain’t never seen a drip like this.







 

It’s like getting traded from Brooklyn to LA… 

New look.

Same game.

 

BREAKING:

@Sprite has agreed to a new package deal, with supermax spicy-ness, but the same 🔥 taste.

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AD: Maya Campbell, Forrest Newton
CW: Johnny Constable

CD: Daniel Cobb

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