22 Jams
T-Shirt Weather - Circa Waves
Pursue / All I Need is You - Hillsong Worship
Simple Gospel - United Pursuit
Work Out - Chance the Rapper
2 Da Moon - Towkio
New LA (feat. Anderson .Paak & King Mez)
C U Girl - Steve Lacy
My My My! - Troye Sivan
Free Fallin' - John Mayer
Uma - Panama Wedding
Dancing on Glass - St. Lucia
22 Jams
T-Shirt Weather - Circa Waves
Pursue / All I Need is You - Hillsong Worship
Simple Gospel - United Pursuit
Work Out - Chance the Rapper
2 Da Moon - Towkio
New LA (feat. Anderson .Paak & King Mez)
C U Girl - Steve Lacy
My My My! - Troye Sivan
Free Fallin' - John Mayer
Uma - Panama Wedding
Dancing on Glass - St. Lucia
JOHNNY CONSTABLE
copywriter
COCA-CoLA STARLIGHT
NEW PRODUCT LAUNCH (2022)
Brace yourself. Coke Starlight has landed.
In 2022, Coca-Cola asked us to bring their newest creation into the social atmosphere — through cryptic teasers, stellar visuals and an AR concert with popstar Ava Max.
The campaign ran in four Phases across FB + IG Reels/Stories/In-Feed, Snapchat and Twitter in the US and Canada.
PHASE 1 - IT'S COMING
Organic, Pre-Launch
PHASE 2 - HELLO
Paid Dark, Launch
PHASE 3 - HI AGAIN
Real-Time Engagement, Organic + Paid Dark
Some Organic Tweets to keep the feed spacey...
Are you Starlight Compatible?
We tapped into Gen-Z's love for astrology by playing matchmaker and pairing each Zodiac sign with its perfect cosmic companion.
PHASE 4 - LAST CHANCE
Community & Artist Engagement, Organic + Paid Dark
Co — Star is the go-to app for everything astrology.
So for the final phase, we created Coke—Star, a fictional platform reminding our fans to pick up Starlight before it leaves Earth.
