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COCA-COLA
PEACE TEA, HONEST TEA, GOLD PEAK

BRAND SOCIAL   (2021)

So here's the tea... 

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Coke came to us looking to build the social presence of three key tea brands - Gold Peak, Honest Tea and Peace Tea. Our strategy was not to speak to our audience, but like our audience. 

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Here's a little taste of what we brewed up. Hope it gives you something to sip on.​ ☕

Peace Tea

TONE: Being weird and enjoying it. Memes, roasts and a healthy dose of positivitea.

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FB, TW, IG

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Honest Tea

TONE: Celebrating the daily grind of work, yoga, meal prep and little moments of sweetness in between. 

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FB, TW, IG

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Gold Peak

TONE: Highlighting forced family fun, inside jokes and eye rolls at pretty much everything Dad says. 

FB, TW, IG

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2021 HOLIDAY SHOOT:   A season of glamorous gifts and cookie-cutter cards can be good, but it's the real moments and real brewed tea that make the holidays Gold. 

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We concepted, wrote and shot 6 scenes across 3 different sets, all showing the "Unfiltered Holidays" in a candid style that we all know and love. 

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FB, IG, IG Stories + TW. 

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AD: Ana Piccinino
CW: Johnny Constable

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