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THE CLEO INSTITUTE

THE GLOBAL CALMING CRISIS  (2023)

Meditation sessions meant  to wake us up to the climate crisis. 

The US is getting hit by increasingly catastrophic climate events. It's a fact that climate change intensifies natural disasters, and in 2030 we'll reach an irreversible point.

A million torched acres tin California's largest wildfire to date, fatal record-breaking floods in New York, and devastating 160 mph hurricane winds in Florida.

Despite the facts, too many people are tuning out of the climate crisis and sleeping soundly without a concern. It's time for a wake-up call.

So, we created a radio campaign using the sounds of nature heard in sleep and medi

sessions like wind, fire and rain, but with a twist. A meditation exercise guides us over these relaxing sounds as they gradually intensify into natural disasters.

The takeaway? Climate change will remain a crisis unless we wake up and act now. 

AWARDS

2024 Radio Mercury Awards

🥇 Winner - Use of Sound Design in a Single Broadcast Radio Spot

🥇 Winner - Broadcast Radio Spot for Good

2024 AAF National ADDY's

🏆 GOLD - Elements of Advertising - Copywriting

2024 AAF District ADDY'S   - Florida + The Caribbean

🏆 GOLD - Elements of Advertising - Copywriting

🏆 GOLD - Elements of Advertising - Sound Design

🏆 GOLD - Public Service - Film, Video & Sound

2024 AAF Local ADDY'S   - Miami 

🏆 GOLD - Elements of Advertising - Copywriting

🏆 GOLD - Elements of Advertising - Sound Design

🏆 GOLD - Film, Video & Sound - Radio Advertising

🏆 GOLD - Public Service - Film, Video & Sound

🥇 Best of "Public Service - Film, Video & Sound" category

🥇 Best of "Elements of Advertising" category

2024 CLIO  Awards

🥈 SILVER - Copywriting - Audio Craft 

FIRE

90s Radio Spot

FireCLEO Institute
00:00 / 01:30

WATER

90s Radio Spot

WaterCLEO Institute
00:00 / 01:30

WIND

90s Radio Spot

WindCLEO Institute
00:00 / 01:30
The Global Calming Crisis.jpg

CD: Sabrina Ochoa
ACD: Roberto Lopez

Sr. AD: Nuno Mendes

CW: Johnny Constable

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